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The difference between a blog, micro blog, website, and a landing page

The difference between a blog, micro blog, website, and a landing page

You are now one step closer to your dream and have started to work on your online business.
You know what your skill and passion are, and that you are looking for the right way to share it with others. The first thing you need to learn is that there is no such thing as being too young, too old, too early, or too late. Each journey is different and you need to make sure to make the best of it, using the ideas and skills you can offer to the world.

Yes, you can really start making money from the things you love and stay true to yourself!

It does not mean you will stop working on your mindset and skills to become better at the things you love. It simply means that you will slowly stop comparing yourself with others and will be able to keep your focus on your progress.

One of the best things you can do for yourself is to learn how to keep your online site simple, which is why I am here to give you the information you are going to need to shape your knowledge. The topics that we are going to go through together are there to help you learn how to build a structure that will last, without any fancy words and false promises.

Today I'm taking you through the main differences between a blog, microblog, website and a landing page, which will help you to create a valuable relationship with your audience and will help you to promote your business in the best possible way.

Start with what you have already.

I know that it can be extremely hard to start an online business, so i am going to teach you all the basics that you are going to need to start your successful and personalized business. You don't have to have any special entrepreneurship, technology or computer skills to start making money from your passion. That's one of the biggest mistakes and reasons why people never decide to take the needed steps to start their business. They are waiting for the perfect opportunity and stop thinking about the things that really matter.

Real people want to hear and learn about certain topics from real people!

Start with the skills and passion you already have and create trust with your audience.

Once you learn that the best thing you can offer to your audience is your own voice, you will know when to slowly upgrade the things around it.

We usually like to compare ourselves with the people who have a successful business in the same niche we are trying to make it and get discouraged by their success, however, everyone starts out with only their idea. Just stay focused on your goal and strive for it to be accomplished.

You don't have to have the same fancy equipment as others do, and you probably still don't have a big audience that will follow your path and story. The problem with this approach is that you are not seeing the bigger picture behind it. Trust me, the bigger picture is a very important part of the whole journey. You need to find and create your own path. You need to start from where you currently are with what you already have.

One of the very first questions that will need to be answered is whether you are going to create a blog, microblog, website or landing page.

Your site will be the diary of your ideas and you want to have the best path to reach your targeted audience, that way you can start sharing your opinion about the selected topics with them in the right way.

Choosing between a blog, microblog, website or landing page is one of the most important decisions you can make when it comes to building a relatable and useful online business.

However, before choosing which path is right for you, one must understand the differences between the two.

The creation of a blog:

A blog is a journal of your ideas and opinions that you want to share with others.

One of the first things you need to learn if you decide to start your blog is how to be patient. When you are creating a blog, you are basically creating a valuable, long-lasting relationship with your audience. Typically, a blog is more like a long-term strategy and it will take more time to build a loyal readership that will establish trust.

Readers are searching for someone they can trust, someone who becomes a part of their daily routine, and someone who they share interests with. You are not creating content for an audience who will just scroll through one of your posts. You are looking for a specific topic that is filled with backing information for people who will visit your blog over and over again.

Having a blog is like having a virtual family - you want to make sure to be exactly who you are and to stay honest with the things you are talking about. It is a relationship that works both ways.

You will be sharing your beliefs and positioning yourself as an expert in your niche. Your readers are there to support you, to give you their honest opinion about your content, which will help you on this journey. They will let you know which topics they would like to see covered in your future posts, along with what they dislike and wish for you to change if you agree.

As the relationship you are building with your audience should be long-lasting, it should be refreshed with new content regularly, that way the people will have enough reasons to come back and check out what's new. This type of content is usually called a post.

Usually the new posts are visible on the top of the page, so it's easily reachable, but you also want to make sure to keep a history of your content over time for your readers so your readers will be able to enjoy or to learn from what you have shared in the past. The length of these posts can vary.

In an info niche, the length can be between 200-1500 words. Basically, it can be whatever word length is needed to cover all important aspects of the topic you're writing about. If you are writing a blog post; you do not have to worry about the post length and about reaching the exact number of words. Just make sure to create interesting content that will keep your audience's attention.

If you are having difficulties with sticking to a routine when it comes to writing, try to create a structure similar to having days in a week on what you will be putting your next piece of content online and when. It's a great way of building a relationship with your audience, as they will know that for example on Wednesdays, they can expect a new piece of content on your site.

Keep in mind that you have to stay persistent and keep your word. Do not worry about if you are struggling, it's completely normal if you don't have the needed inspiration for every single post. The thing you need to do is to use the time when you are in your creative mode and create more pieces of content that you can then upload on your blog according to your publishing schedule.

When it comes to the design of a blog, you should think about creating a unique design where you will be able to add valuable content on a consistent basis.

You can set up a blog with different CMS (Content Management System) such as blogger, WordPress, Joomla, Drupa, etc. These systems allow you to customize and run your blog without having more than basic knowledge about online sites and we are going to talk about these in one of my future posts. If you are going to use your blog site for selling, for example, a product, soap, ebook, or even for reselling a product blog, it's a great way to generate leads for email marketing, which we will talk about after we go through the main parts of creating a structure for your new online business.

Microblog:

A microblog should have around 3 to 4 pages, so your audience will have all the information they are searching for in a very short period. Every piece of information and content on a microblog should be relevant and targeted to users who are looking for someone like themselves.

A micro-site is almost like a mini-website that has less functionality or options compared to a typical website because of the small number of pages added to the blog. There is not a specific rule about the exact number of pages you should add to your microblog, but keeping it very simple will make it work better.

As an example, let's say you are running a donut shop. People want to know where they can find you, how they will be able to recognize your shop when are your working hours and how they can reach out to you. This is when a micro-site will come in handy.

When you are building any type of site, you have to put yourself in the buyer's shoes. If you are looking for specific information such as in the example above, you do not want to land on a website that has too much information spread on multiple sites. Readers are looking forward to enjoying their cheat meal and want to find a good donut shop right away with all relevant information in one place.

This is a great way for a local business to be on the internet with a pretty much static site, that way they can be discovered on the internet easily. It is generally used when a business or person wants to create a group, set of products, or ideas in a way that won’t distract the user with other things going on.

It is a hybrid between a full website and a landing page, so you want to limit the number of options you give a user to get them to perform the desired action (buy, download, view a certain

product/service). When it comes to a microblog, there is one simple rule - keep it simple to make it work.

Landing page:

A landing page is a single blog page that is static and doesn't change regularly. It can be used to either promote a product or to generate leads for email marketing. Your landing page can either be really short or long, but you want to make sure to have all relevant information written down. Since people don't normally like it when they are reading through a bunch of not useful content that sounds spammy.

Keep in mind that your audience is not looking for false promises. You got their attention. They have landed on your site and now they want to know how to buy or use your product, and how to pay for it in a very simple way.

A landing page is usually created for upcoming events, for the creation of leads and sales or even for promoting your business with a single page. If you want to exist in the business world, you have to exist on the internet, so even if we are talking about small local business, you want to make sure that people will be able to find you online, at least on a completely simple site, like a landing page.

Website:

A website is something that can be built like a home. Some companies will update color choices for certain seasons, four times a year or maybe even only once a year.

I have seen a few companies that once their site is made, that's it. They spend the rest of their time on social media pointing people to their site. Even if this is your main source of business, we will come back to the social media game in another later post. You will learn how to make the best of your site by staying.

On a typical homepage, there is usually some sort of navigation bar up near the top. There may also be several more site links in your footer or social media links on your blog.

Some companies do have social media links on their sites, but it's not something that is recommendable. You need to remember that the websites are just static blogs.

You can either pay a company to build your site or you can start the blog and track the process and growth that you will be going through, thanks to your own personal creation. You have the option to grow with your business from the start.

Some companies will handle your site, however, if you are looking for valuable personal input, there's no better way than to share your thoughts, experience, and opinions with your audience personally. It can feel overwhelming from time to time, but it will take you to another, more honest level and will bring you closer to your audience who's looking for someone who has the courage to speak up their truth.

And that's what makes the whole difference between an ordinary and extraordinary online site!
Derek Wolf
"People Like Us (do things like this)"

www.incomebloggerschool.org
Ⓒ copyright Derek Wolf 2020, all rights reserved.


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